Empowering people with skin issues.

Nøie exists to increase the quality of life for people with skin concerns. We helped create a video-series concept, including a pilot episode, called ‘Feel good in your skin’. Through aspirational and authentic stories, the objective is to empower people with skin issues, and hereby, make Nøie’s brand story come to life.
We do this through brand strategy, video content and targeted campaigns.
  • Defined strategy and activation of lifestyle brand
  • We created the video concept ‘Feel good in your skin’

Copus really helped bring our brand story to life.

Cathrine Moesgaard
Brand Manager, Nøie
BACKGROUND

Nøie is Copenhagen-based startup that creates customized skincare. The company is on a mission to increase the quality of life for people with skin issues. We partnered up with Nøie to create a new honesty about a taboo issue.

GOALS

The objective with ‘Feel good in your skin’ is to bring Nøie’s brand narrative to life. We wanted to do the exact opposite of more or less every other skincare brand out there. We wanted to tell real stories about inspiring people who do not let the condition of their skin dictate the way they live their lives.

APPROACH

We wanted to take Nøie’s storytelling to another level - the level beyond functional benefits. Nøie produces customized skin care based on individual skin profiles. Great product. But we were looking for a bigger story. Through brand strategy sessions, we came up with a concept for a video-series which we then also brought to life with a pilot episode. Here, we handled the entire process from pre-production to post-production.

OUTCOME

Working closely with Nøie’s in-house branding team, we collaborate to build a community united by similar issues trough authentic and inspiring video content. Most importantly, we have helped to define Nøie’s brand strategy and laid the foundation for their future efforts by positioning them as a relatable lifestyle brand.

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