We met up with CHOOOSE at Slush 2018. Together, we quickly sensed that we would be able to create some extremely valuable synergies. CHOOOSE needed our help for a press story about their new product: CO2 drawdown on subscription. After a successful start, we decided to form a long-term collaboration with focus on video production, written content and media relations. Today, Copus is an integrated part of CHOOOSE’s external communication.
Climate crisis has a communications problem - we need less doomsday talk and more optimism. At least, that’s what we think. The purpose of this collaboration is to do everything we can to change the narrative of climate crisis. We are working to help CHOOOSE claim this mission and to position the company as a frontrunner and become the global go-to-place for climate action.
In order to achieve our ambitious goals, we created four different video concepts for CHOOOSE - one of them being the web series ‘This Is Climate Action’. Through a monthly episode featuring individuals or businesses from the CHOOOSE community, we are aiming to inspire and cultivate optimism by telling the positive climate action stories. We handle everything from setting up the interviews to creating the storylines, shooting the film and editing it afterwards.
Working closely with CHOOOSE’s in-house communications team, we continuously collaborate to get international media coverage (+20 articles so far and still counting), unwrap complex topics with in-depth blog posts and produce video concepts like ‘CHOOOSE News’, ‘This Is Climate Action’ and ‘Explained’.